BEST STRATEGIES TO RECRUIT INTERNATIONAL STUDENTS: A CASE STUDY OF THE BUSINESS INSTITUTES IN PAKISTAN
Keywords:Internationalisation, International Students, Best strategies, Group Analysis
Purpose: Pakistan’s HEIs are struggling to improve the quality and meets international standards. International students perform a vital part in the globalization of universities. The ratio of international students in Pakistan is increasing but still there is a room for the country’s HEIs to internationalize through recruitment of international students. This paper aims to explore various strategies implemented in the Pakistan’s business institutes to attract the international students.
Design/Methodology/Approach: The quantitative methodology is applied through using five Likert scale. The data was collected from twelve business institutes in Pakistan. The data was supplemented through interviews from head of the QECs. Twelve best strategies are extracted, and the implementation of these strategies are evaluated through creating groups on dendrogram presentation in group analysis. Findings: Results highlight three groups; First group has ten strategies that are mostly implemented. Second group have one strategy that is moderately implemented, and third group have also one strategy that is never implemented in the business institutes in Pakistan.
Implications/Originality/Value: This study is limited for only business institutes so similar studies can be done with other disciplines to enhance it generalizability.
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