EFFECT OF ENTREPRENEURIAL RISK PERCEPTION ON ENTREPRENEURIAL INTENTION WITH THE MEDIATING ROLE OF PERCEIVED BEHAVIORAL CONTROL

Dr. Syed Imad Shah, Dr. Asad Shahjehan, Dr. Mohammad Daud Ali, Dr. Humera Manzoor

Authors

  • Dr. Syed Imad Shah Institute of Management Studies, University of Peshawar, Pakistan.
  • Dr. Asad Shahjehan Management Sciences, Hazara University, Manshera, Pakistan
  • Dr. Mohammad Daud Ali Management Sciences, University of Haripur
  • Dr. Humera Manzoor r Management Sciences, Kohat University of Science and Technology

DOI:

https://doi.org/10.56536/ijmres.v9i1.56

Keywords:

Entrepreneurial intention, risk perception, behavior control

Abstract

This article evaluated the multidimensional nature of entrepreneurial risk perceptions in an entrepreneurial setting and its effects on entrepreneurial intensions. Furthermore, mediation effects of perceived behavior control were also analyzed. Results of the study confirm multidimensional and domain specific nature of entrepreneurial risk perceptions. It also confirms the direct effects of positive and negative risk perceptions on entrepreneurial intentions. Lastly, through the lens of theory of planned behavior, entrepreneurial risk perceptions significantly effects perceived behavior control, which in turn has a significant effect on the entrepreneurial intensions.

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Published

2019-01-01

How to Cite

Dr. Syed Imad Shah, Dr. Asad Shahjehan, Dr. Mohammad Daud Ali, & Dr. Humera Manzoor. (2019). EFFECT OF ENTREPRENEURIAL RISK PERCEPTION ON ENTREPRENEURIAL INTENTION WITH THE MEDIATING ROLE OF PERCEIVED BEHAVIORAL CONTROL: Dr. Syed Imad Shah, Dr. Asad Shahjehan, Dr. Mohammad Daud Ali, Dr. Humera Manzoor. International Journal of Management Research and Emerging Sciences, 9(1). https://doi.org/10.56536/ijmres.v9i1.56

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