KNOWLEDGE SHARING TOOLS IN HIGHER EDUCATION SECTOR OF PAKISTAN: THE ROLE OF JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT AS MEDIATOR

Abstract

In global era, business and economies are experiencing continuous revision due to lack of knowledge and intangible resources. Now a day, to attain competitive advantage in knowledge based economies, organization is using different techniques to manage employee knowledge. This study examines the impact of knowledge sharing tool on organizational innovation by using mediating role of job satisfaction and organization commitment and to test this relationship through empirical in the context of Pakistan. Convenient sampling technique is used to collect data from the 400 teachers of public universities, through survey questionnaire. Results shows that Knowledge sharing tools have positive impact the organizational innovation. Moreover, the findings also confirm that job satisfaction and organization commitment mediate the relationship among knowledge sharing tools and organizational innovation. Moreover, employee trusts along with organization commitment and job satisfaction encouraging the innovation behavior. This research contributed in theoretical and practical by considering trust as a knowledge sharing tool influence on organization innovation with mediation analysis of job satisfaction and organization commitment. Comparative study may be conducted in future from public and private university