EXPLORING THE ROLE OF AGILE OPERANT RESOURCES IN FACILITATION OF BUSINESS MODEL INNOVATION: CASE OF FAMILYOWNED BUSINESSES IN PAKISTAN
DOI:
https://doi.org/10.56536/ijmres.v11i3.150Keywords:
Business model innovation, Abduction, Family-Owned Businesses (FOBs), Pakistan, Gioia MethodologyAbstract
Resources act as the armaments for innovation in today’s volatile business world where catering competitiveness has become the biggest challenge. To the best of the author's knowledge, no study has been done specifically in the context of Family-Owned Businesses (FOBs) in Pakistan regarding the owner’s possessed agile operant resources. This paper explores how agile operant resources possessed by owner of family firms facilitate business model innovation. An abductive research approach using the Gioia methodology has been used to develop broader themes for discussion. Purposive sampling is used for data collection; while conducting interviews through open-ended questionnaires of family owners. Finding depicts that agile entrepreneurial phronesis and agile structure approach are two operant resources possessed by family owners that facilitate in business model innovation. The authors have proposed a conceptual model that highlights on the pertinence of agile operant resource which drives the Family firm’s competitive performance. This study proposes a framework for FOBs operating in Pakistan by providing novel insights for establishing competitive firm performance. Each FOB may adapt these resources to ensure business model innovation. It also opens new avenues of innovation and growth for FOBs by determining the primitive significant role of FOB Owners Operant Resources. This study can be applied to all FOBs
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Copyright (c) 2021 The authors, under a Creative Commons Attribution-Non-Commercial 4.0
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.