ANTECEDENTS OF THE ADOPTION OF E-BANKING IN SOUTH PUNJAB, PAKISTAN; AN EXTENDED FRAMEWORK

Waseem Ahmad Khan, Muhammad Rizwan, Syed Usman Ali Gillani, Hafiz Muhammad Usman Khizar

Abstract

Factors such as perceived ease of usefulness, the perceived ease of use, trust, Government support, and security and privacy are examined to determine whether variables impact the adoption of internet banking in Pakistan. A survey was distributed to 152 respondents in South Punjab, Pakistan. Data is being analyzed by using Pearson correlation and regression analysis. The study's outcomes confirmed that the perceived usefulness, ease of use, government support, and security all positively associated with the intention to use internet banking in Pakistan. On the contrary, trust is found to be insignificant in this study. These results demonstrate that the bankers make strategies to enhance the customer's trust on the security and privacy of internet banking. Finally, Government should provide a supporting role for the banks trying to adopt internet banking.