THE NEXUS OF CLIMATE CHANGE AND DEVELOPMENT: THE ROLE OF MEDIA IN PAKISTAN
DOI:
https://doi.org/10.56536/ijmres.v10i1.72Keywords:
Climate change, Sustainable Development, Print and Electronic Media, AwarenessAbstract
Pakistan is facing two front challenges from climate change and development. It has the least share in production of Green House Gases (GHGs) as well as in Carbon Offset and on the other hand, it is the country which is worst affected by climate change among South Asian countries. Similarly, the cost of sustainable development hinders the growth of Gross Domestic Products (GDP). The electronic and printed media in Pakistan is more focused on the causes and impacts of climate change as well as on the progress of sustainable Development Goals (SDGs). The present study explores the diverse dimensions of the role of media in the understanding of the nexus of climate change and development to maximize the benefits for the country development particularly of GDP sector. The existing potential of Pakistani media is studied to interlink the GHGs emission and GDP, with the impacts of climate change and Carbon Offset take down by the country. In the same fashion, the relation between sustainable development and growth of GDP with inflation rate portrayed the actual struggle of the country for the SDGs progress. The paradigm shift in understanding and projecting of the nexus of climate change and development from Pakistani media will support the growth of GDP in the country.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.