Tehmina Fiaz Qazi, Kamran Yousef Sandhu, Abdul Basit, and Shazia Bashir, “IMPACT OF LOYALTY ON RETAIL SALE: AN EMPIRICAL INVESTIGATION OF SERVICE OPERATIONS AND CUSTOMER BEHAVIOR AS MEDIATORS”, IJMRES, vol. 10, no. 3, Sep. 2020, doi: 10.56536/ijmres.v10i3.103.