Forthcoming Articles

Vol 13, Issue 1, 2023

Analyzing the Impact of Critical Barriers on the Stakeholder’s Adoption Behavior toward Green Building Technologies in Pakistan

Bilal Hussain, Syed Asif Ali Naqvi, Sofia Anwar

The construction industry is becoming a major source of carbon emissions in Pakistan due to the country's rapid urbanization. To slow global warming, it is crucial to evaluate and cut construction's carbon emissions. Despite significant international efforts to encourage the use of green construction technology, which have not yet been extensively embraced because of obstacles, these carbon emissions are continuously rising. In this context, the current research looked at how barriers affected how stakeholders adopted green building technologies (GBTs) in Pakistan. Data were collected through a questionnaire from 349 stakeholders in the construction industry. Partial least square structural equation modeling was used for the empirical study. The main findings revealed that, out of the five types of barriers, innovation-related and economic barriers were found the strongest influencing barriers, followed by socio-cultural and governmental barriers, resource-related and regulation-based barriers towards the stakeholders’ adoption behavior of green building technologies in Pakistan. Based on the research's findings, various policy recommendations were made for the government policy-makers and other concerned stakeholders to ensure the effective deployment of green building technologies in Pakistan.