Vol. 14 No. 3 (2024): International Journal of Management Research and Emerging Sciences

Articles

• Market Capitalization and Economic Growth Nexus A Mediation Analysis for selected countries

  Salah Sa’adah, Barjoyai Bin Bardai

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• Unveiling the Power of Storytelling: A Comparative Analysis of Consumer vs. Brand Narratives in Shaping Favorable Attitude Toward Brands Through Emotions and Cognition

  Urooba Rao, Mazhar Ali, Shafaq Rubab

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• Gauging the impact of M-marketing capabilities on perceived sales performance of organization

  Junaid Babar, Muhammad Abrar, Muhammad Shahbaz

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• Investigating Factors Impacting the Use of Ride-Hailing Service Applications

  Muhammad Khalid Iqbal, Fawad Ahmed, Amjad Ali

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• Breathless Returns: Assessing Air Pollution's Influence on Dividend Yields in Pakistan and the USA

  Asif Mahmood, Wasim Abbas Shaheen, Usman Ullah

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• Cross-Market Volatility Dynamics Among Crude Oil and South Asian Emerging Markets During the COVID-19 Pandemic.

  Shomaila Habib, Mehtab Habib, Sadia Batool

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• Empowering Women Entrepreneurs in Baluchistan: An Investigation into the Role of Entrepreneurial Education, Access to Capital and Network Dynamicscation, Access to Capital and Network Dynamics

  Naila Mengal, Beenish Malik, Saeeda Kakar

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• Impact of Digital Marketing Strategies on Marketing Performance: Role of Social Media Performance and E-commerce

  Waseem, Muhammad Umair Abbasi, Fahad Hamid

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• The Role of Transformational Leadership and PsyCapin Shaping Organizational Citizenship Behavior: Exploring Job Satisfaction as a Mediator

  Muniba Liaqat, Tehreem Anjum

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• Effects of Authentic Leadership on Innovative Work Behavior: Psychological Capital as Mediator and Organizational Unfairness as Moderator in Pakistani Public Sector Organizations

  Kamran Khan, Zartashia Kynat Javaid, Abida Ajid Ali

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