IJMRES - Volume 5 Issue 1 (2015)

International Journal of Management and Emerging Sciences (IJMRES)
Volume 5 (1), 2015
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Cover Page [PDF]

Table of Contents

IMPACT OF INVESTMENT CHARACTERISTICS ON PERCEIVED RISK AND RETURN: A CASE OF PAKISTAN STOCK EXCHANGE
Zeeshan Mahmood, Rehana Kouser, Salman Masood Sheikh, and Muhammad Mobin Sheikh

Abstract: This study investigates the relationship among investment experience, investment information, investment duration, risk propensity, risk perception, expected return, and individual investors’ financing behaviour in the context of Pakistan stock exchange. The study utilised an adapted questionnaire to collect the data from 421 Pakistani . . . [PDF]

IMPACT OF STEALTH MARKETING ON SUSTAINABLE DEVELOPMENT WITH THE MEDIATING ROLE OF CULTURE IN PUNJAB, PAKISTAN
Irfan Sabir, Muhammad Usman Zakir, and Muhammad Bilal Majid

Abstract: The study examines the impact of stealth marketing on sustainable development with the mediating role of culture in Punjab, Pakistan. This research is Quantitative in nature and the research approach is explanatory. Data have been collected through stratified random sampling technique from the different educational institute of Punjab . . . [PDF]

RELATIONSHIP AMONG STRATEGIC POSITIONING, STRATEGIC CUSTOMER RELATIONSHIP MANAGEMENT AND ORGANIZATION’S PERFORMANCE
Farzana Riasat, Qasim Ali Nisar, Shahbaz Haider, Sonaina Saif Gill, M. Farhan khadim, and Sania Noreen

Abstract: In today’s dynamic and globalized business world with hyper-competition and technology break troughs, organizations are striving to gain and maintain a competitive edge by using different tactics and tools. The positioning has been considered as a strategic instrument to tackle the competitive . . . [PDF]

IMPACT OF KNOWLEDGE BASED HR PRACTICES ON INNOVATION WITH THE MEDIATING EFFECT ON EMPLOYEE’S CREATIVITY
Kashif Mahmood, Chaudhary Abdul Rehman, Muqqadas Rehman, and Faiza Ali

Abstract: The purpose of this research is to concentrate on the mindful and orderly administrative activities for business with knowledge in firms (i.e. knowledge management (KM) practices), which aims at innovation performance improvements through proactive management of knowledge assets. The study examined the impact that the KM practices . . . [PDF]

WORKPLACE SPIRITUALITY AND JOB SATISFACTION: MODERATING ROLE OF INTRINSIC AND EXTRINSIC VALUES
Tasneem Fatima, Alia Naz, and Mehwish Majeed

Abstract: Workplace spirituality has gained attention of researchers in last two decades. Material investment is no more considered to be an enough ingredient towards getting desired outcomes from the employees. Work Values is also taken into consideration by the culture, anthropology, sociology and organizational behavior research arenas . . . [PDF]

ROLE OF HR PRACTICES (BUNDLE) IN GAINING EMPLOYEE’S OUTCOMES: AN EMPIRICAL STUDY IN THE CONTEXT OF PHARMACEUTICAL SECTOR OF PAKISTAN
Shabnam Khan, Nadia Nasir, and Hammad Ahmad

Abstract: In this modern and competitive era, the phenomenon of gaining employee’s outcomes is major apprehension across the globe. So, this paper attempts to suggest a detailed conceptual framework of HR practices (bundle) that contribute to employee’s outcome. Therefore, we highlighted various HRP bundle; namely recruitment . . . [PDF]

THE MEDIATING IMPACT OF SELF-CONFIDENCE ON RELATIONSHIP OF PERCEIVED FORMAL SUPPORT AND ENTREPRENEURIAL INTENTION IN THE EDUCATION SECTOR OF PAKISTAN
Kashif Rathore, Saba Shaukat, Kashif Ali, and Arshad Haroon

Abstract: The purpose of this study is to find out the mediating influence of self- confidence level (SC) on the relationship of perceived formal support (PFS) and students‟ entrepreneurial intention (EI). There are few studies that investigated the influence of mediator (self-confidence level). As a result, this study contributes to the area of entrepreneurship . . . [PDF]